The Classy Martini

Shaken, Not Stirred

This is the most popular way to request a Martini. But is it better this way?

Shaken Stirred
Cloudier  Appears clearer
Dissolves the vermouth, less oily + lighter, refreshing Velvety smooth texture – the oils are left behind.
Becomes very cold, very fast – shake for only 10-15 seconds Becomes chilled slower – stir for 60 seconds for best results.
Aerates – creates small bubbles Lack of bubbles leaves a different taste

Try swapping methods the next time you put together this or any other drink. If it’s meant to be shaken, stir it and see how different it tastes.

A Traveller’s View Of Florence

Who is Alessandro Martini?

Born in 1834 in Florence, Italy, Alessandro Martini became one of the founding fathers of the Martini & Rossi company.

The owners of a vermouth making company, Michel Agnel Re and Baudino, hired Alessandro Martini and Teofilo Sola, an accountant, in 1851. When these founding fathers had all passed away, Martini and Sola created Martini, Sola and Cia in 1863.

Enter Rossi     

Luigi Rossi was born in the small village, Val della Torre in Italy, but moved, later in life, to Turin to begin his studies of winemaking and herbology. He soon opened his own in Via Dora Grossa, now Via Garibaldi.

His brilliant work of blending herbs caught the attention of Martini and Sola. In 1863, they invited him to join the team. We can thank Rossi for the actual flavoring of their vermouth. Martini was the marketer.

Only in 1879 did the company become Martini & Rossi. Sola passed away that year. The company flourished along with the fashion houses and Italian car industry and Puccini who was composing the opera, La Boheme.

In 1884, they opened branches in Buenes Aires, Geneva, Barcelona and a steam distillery in Montechiaro d’Asti.

Rossi passed away in 1892. Alessandro Martini passed away in 1905 and by then the company had been distributing to 70 countries. In 192, the company name changed to simply, Martini.

World War II caused some losses. The German plant was destroyed and the Turin, Italy plant was evacuated. The company maintained their workforce during the war but has since re-built it into a huge success.

To note, Juventus Stadium is located in Turin. An Italian football game would be an exciting addition to your Italian trip. Catch their next game on August 13, 2017!

The Varieties Are Endless

A Martini is made up of 2 parts gin and 1 part vermouth.

Marty Will Have a Wonderful Martini For You At Ace Mercado!

Dry Martini uses dry, white vermouth.

Splash a little olive juice in it and it’s called a Dirty Martini.

Perfect Martini uses equal amounts of sweet and dry vermouth.

Garnishes are an optional olive or lemon peel twist.

Look online for a martini that strikes your fancy. Here are few refreshing ideas.

Another option is bitters, such as orange bitters. Some versions call for this ingredient. Bitters are made from alcohol, or glycerin, with barks, fruit peels, roots, seeds, spices, herbs, flowers or other botanicals.

Bitters can get expensive. They range from $25 and up for an average sized 750 mL bottle at the LCBO. Not to mention all the additives, so here is a recipe with plenty of ideas if you would like to try making your own.

The Big Experiment of 2017

After scratching around my own kitchen, I started my own botany corner. The mixes I used are listed on the side. My next step is to buy the dropper bottles and begin mixing flavours. I think they’re ready because they smell delicious!

Ace Mercado in Ottawa has a selection of bitters in tiny bottles that they keep handy on their counter. If Marty is on shift, he will fix you something absolutely wonderful with them.

Alot of times, if you’re mixing up a new drink and find the taste lacking something, drop in a few dashes of any bitters. The taste will likely have a beneficial effect. This theory will be tested soon and I will post the results.

There are other stories from San Francisco where patrons believed the drink originated at the Occidental Hotel in the 1860’s. Or the other story that that the people of Martinez believe it originated in their town.

Wherever you are in the world, enjoy your Martini, today, the way YOU like it!

Posted by Kim Ratcliffe-Doe on June 19, 2017

 

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